Business Finance Online

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Is Building a Strong Brand Identity Important?

Ginger Hale / August 23, 2020

Brand identity encompasses a lot, and defining it can put significant limitations on what it actually is. From a customer point of view, brand identity includes mental associations with your brand and the emotion it triggers.

Amazon’s growth was explosive, and its ability to sustain its brand promise is impressive. It promises to deliver an exceptional shopping experience, catering to frugal and luxurious clients. The brand manages its identity well, with reports in January 2020 saying that Americans trust Amazon better in doing what is right compared to various government officials. Not only do consumers buy from this no. 2 … Read more

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Bookkeeper vs. Accountant vs. CPA: What’s the Difference?

Ginger Hale / July 30, 2020

When managing business finances, it’s common to interchange the words CPA, accountant, and bookkeeper. But these aren’t the same and refer to different levels of professional expertise. Not only that, but each individual also has a specific set of tasks and licence scope. And although all are involved with financial data, it’s critical to understand and distinguish between them, especially if you’re looking to hire one that fits your company’s requirements. In this article, we’ll distinguish them based on what they do to determine when to hire an accountant, a CPA, or a bookkeeper.

Accountants

An accountant is someone who … Read more

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5 Financial Activities Commonly Outsourced to a Bookkeeping Firm

Ginger Hale / July 27, 2020

Most business owners are aware of outsourcing accounting services but often find it hard to choose which tasks to delegate to a third party. Many concerns complicate the decision, such as budget constraints as well as issues with authority. In which case, the most sensible solution is to determine which functions yield the most return of investment.

Indeed, while the question of what to outsource varies according to the needs of each company, there are specific activities most likely delegated to a third party, regardless of the unique requirements of the business.

Repetitive business tasks

Financial tasks are always repetitive. … Read more

The Costs of Poor Business Website Design Choices

Ginger Hale / July 8, 2020

Professional web design is not cheap. Don’t expect high-quality sites to be obtainable for free or a rock bottom price. In the UK, the cost can be in the £400 to £900 range. Web designers at https://xist2.com/ offer competitive pricing, but they most certainly cannot provide integrated designs at zero cost.

It takes creativity, knowledge about the latest trends and competent technical skills to come up with great site designs. It’s understandable why designers don’t settle for prices that don’t match the effort and time they spend on a project. But, enough of the emphasis on spending for quality web … Read more

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Tips for investing in Gold Bullion

Ginger Hale / June 22, 2020

It is really hard to believe that there are still individuals who do not invest in anything. Of course, some people might just be saving money. But you should have your money working for you. Just count how much money you could earn instead of losing it because of inflation.

You know, the world situation is not always stable, especially now. So, maybe it is better to think about your future and your kds? Of course, you can get a business going. But it is crucial to realize that not all the people are born businessmen and you take huge … Read more

3 Ways To Improve Your Financial Health

Ginger Hale / January 30, 2020

“Personal finance” is a term which refers to the way you manage your money and how you plan for the future. All of your current financial decisions and activities have an impact on your financial health, both now and in years to come.

Often, we are guided by certain phrases or “rules” which have been passed through the generations, such as “don’t buy a house which costs more than 3 years salary” or “you should save 10% of your monthly income for your retirement”. Whilst many of these wisened quotes stand the test of time and truly are helpful, it … Read more