Choosing the Best Trading Strategy for your Needs

Wondering how you can choose the best trading strategy for yourself? Well, it’s easy if you consider the following factors while structuring your strategy. 

These factors will help you to understand what you need to do before making a trade.

High Risk to Reward Ratio

There are plenty of trading strategies that successful and beginner traders use to do trading. Some of these strategies have high win rates, which can be around 90%. However, they are not useful because they don’t have a risk to reward ratio. Suppose a trader has a forex strategy with a 90% win rate, but it doesn’t have any specific risk to reward ratio. In this case, even if a trader wins 90% of their trade and makes some money from it, the 10% of trades they lose can significantly impact their account because of no risk to reward ratio. 

The strategy should have some amount of risk to reward ratio. For instance, if a trader invests $10, they can get a minimum profit, which will be $30, which is 1:3 r/r. This way, you can win a greater amount of money by loosing little. This approach can make a significant difference in trading and also helps you to keep your account without losing it.

You need to understand that the win rate will not help you in any case if your strategy doesn’t have a proper risk to reward ratio. So, choose trading methods that can help you achieve a higher risk to reward ratio. 

Risk Management 

This is one of the significant factors to consider for any forex trader. The key to getting successful in forex trading, like all the other professional traders, is to master the art of risk management. This is what makes you successful in the trading world. The professional traders try to keep themselves one step ahead and use their currency more smartly by designing a proper money management plan. 

So, you also need to use a proper risk management plan when you are using a strategy, as initiating trading without risk management can lead you to lose your money. For instance, you need to avoid trading without a stop loss in your trading account, as it will result in a greater loss. 

Moreover, you also need to avoid moving down your stop loss. Also, your safety tool is useless if you don’t know how to use it properly. So, it is crucial that you use a strategy for trade with a proper risk management plan so that your account doesn’t cause trouble for you. Traders also need to know how much money they are ready to risk and why. There are many other risk management factors, such Read more

4 Common Traps and Pitfalls That All Small Businesses Must Avoid

Starting and running a small business is no small feat – no matter what industry or trade you’ve chosen to make your mark in. After all, unlike larger corporations and well-established enterprises, small companies usually have to work with modest budgets. And with limited financial resources, any error, oversight, or misstep can create irrecoverable setbacks and keep you from achieving your goals. 

The good news is that it’s not difficult to steer clear of making potentially catastrophic mistakes. And in this article, we will talk about the most common traps and pitfalls that all small businesses must avoid.

  1. Refusing to outsource work

A common mistake that many inexperienced entrepreneurs and business owners make is keeping all of the work that their operations require in-house in an effort to save money, only to realise that doing so costs more than they initially thought. So don’t fall into the same trap and outsource work, especially if the job requires the expertise and knowledge of trained professionals like contract packing, warehousing, or fulfilment. In this way, you’ll keep your fixed expenses at a minimum without compromising the work involved.

  1. Spending before taking the time to shop around

Expenditure will always be an unavoidable reality of business. There’s no getting around this fact. However, this doesn’t mean that you should spend more than what the company requires. After all, the lower your overhead costs, the higher your profit margins. So make sure that you take the time to explore all available options. It may sound like a tedious task to shop around. However, you’ll improve your chances of finding much better deals and cheaper choices if you do. 

  1. Skimping on market research 

There’s no denying that optimism is an important quality that no entrepreneur should ever be without. However, we should never pin our hopes on it alone. Instead, conduct extensive market research first. By understanding what your target audience wants, what your competitors are doing, and the expectancy for growth and development in the industry, you’ll be able to minimise your financial risks and maximise the likelihood for your business venture’s success.

  1. Hiring the wrong people

The workers are the foundation of any company. Without them, it’s highly unlikely that a business can achieve success. As such, it’s vital that you choose the right people. Implement a comprehensive hiring process before you start recruiting. It may sound like a lot of work now, but screening your applicants thoroughly will help you weed out those who aren’t qualified for the job. And, in turn, allow your business to choose those who can fulfil the duties and responsibilities that your company requires.

There are no fool-proof and guaranteed formulas for success in any business Read more

Is Building a Strong Brand Identity Important?

Brand identity encompasses a lot, and defining it can put significant limitations on what it actually is. From a customer point of view, brand identity includes mental associations with your brand and the emotion it triggers.

Amazon’s growth was explosive, and its ability to sustain its brand promise is impressive. It promises to deliver an exceptional shopping experience, catering to frugal and luxurious clients. The brand manages its identity well, with reports in January 2020 saying that Americans trust Amazon better in doing what is right compared to various government officials. Not only do consumers buy from this no. 2 on the Fortune 500’s list, but they also trust it big time. How else is brand identity important?

Consumers recall you first

What’s the first brand to come to mind when you think of pizza? If you think of this brand and purchase from it too, you regard its brand relevance as high. It takes a lot of effort to be a relevant brand—the buyer’s first choice. The first step to acing their list is to have a strong brand identity where your name is easily associated with what your business does.

It builds a sense of community

Consumers attach deeper to businesses they value. Humans have a natural tendency to go after choices that nurture their sense of belonging. Once you fulfill this need, consumers will become advocates of your brand for as long as it takes.

It attracts like-minded consumers

Some businesses do well in supporting the deaf and mute community. If you have programs like this, make sure you communicate them to consumers. Many of them will feel elated, knowing that their purchases empower a community that deserves better recognition for their talent and abilities. Similarly, if your business admires the LGBTQ community, you can show love and support through pride shirts. Efforts like these create an inclusive culture that encourages hope and downplays fear.  

It helps weather the storms

2019 was not particularly easy for the brand, Apple. The uncertainties between the US-China trade threatened to put tariffs on iPhones, they had a lengthy battle with Qualcomm, and the unveiling of 5G enabled competitor devices to endanger their sales. Strong brand identities clearly establish the ‘why’ behind businesses, which will help you navigate through the stormy days. In April, Apple and Qualcomm finally settled their issues as they agreed on a six-year patent license agreement. The deal is good enough for Qualcomm and even better for Apple, who’s under pressure to produce a 5G enabled smartphone. This reminds brands that even legal battles should be ironed out to keep true to their growth endeavors. Apple’s identity is about innovating smartphones, and it couldn’t do so … Read more

Bookkeeper vs. Accountant vs. CPA: What’s the Difference?

When managing business finances, it’s common to interchange the words CPA, accountant, and bookkeeper. But these aren’t the same and refer to different levels of professional expertise. Not only that, but each individual also has a specific set of tasks and licence scope. And although all are involved with financial data, it’s critical to understand and distinguish between them, especially if you’re looking to hire one that fits your company’s requirements. In this article, we’ll distinguish them based on what they do to determine when to hire an accountant, a CPA, or a bookkeeper.

Accountants

An accountant is someone who has earned a bachelor’s degree but not necessarily related to accounting. An accountant can keep company books, but that function is typically reserved for a bookkeeper. All accountants in Central London typically work with detailed financial information necessary for management decisions. In addition to preparing these statements, they can also audit ledgers, books, and other data necessary for filing taxes. However, an accountant doesn’t have the authority to represent a company when it’s time to file taxes. They can’t sign any of the official documents submitted to the government.

Hiring an accountant is ideal when the company needs help analysing and preparing reports to gain a better view of the company’s finances. Making sense of massive amounts of data can be time-consuming, and accountants can lend their expertise in condensing information and painting the “big picture.”

Bookkeeper

Bookkeepers do most of the repetitive tasks associated with recording financial data. The brunt of the work usually falls to bookkeepers: updating ledgers, tracking invoices, and other statements. These days, however, they use software to automate some functions and work more efficiently. The main task of a bookkeeper is to keep an eye on the company’s cash flow. For most small businesses, it’s usually the owner who does the work. But as the business gets bigger, it’s better to hire a bookkeeper as things can easily get overlooked if you don’t have a person dedicated to working primarily with financial matters.

Most bookkeepers don’t need to earn a college degree, although some may have completed associate courses related to bookkeeping. They make considerably less than an accountant but are essential to businesses as they make sure daily transactions are detailed and organised.

Certified public accountants

A CPA is someone who has an accounting degree and has also passed the examination requirements to hold a licence. Although a CPA can also perform the same tasks delegated to an accountant, they’re primarily hired as consultants that audit and review financial documents. CPAs are also authorised to represent businesses when filing tax returns.

Which finance expert does your company need?

All businesses need someone who can … Read more

5 Financial Activities Commonly Outsourced to a Bookkeeping Firm

Most business owners are aware of outsourcing accounting services but often find it hard to choose which tasks to delegate to a third party. Many concerns complicate the decision, such as budget constraints as well as issues with authority. In which case, the most sensible solution is to determine which functions yield the most return of investment.

Indeed, while the question of what to outsource varies according to the needs of each company, there are specific activities most likely delegated to a third party, regardless of the unique requirements of the business.

Repetitive business tasks

Financial tasks are always repetitive. Some examples include preparing accounts receivables and accounts payables. According to www.kenbellaccounting.co.uk, many medium enterprises today rely on accounting software to simplify these functions. But, if your business doesn’t have the same capabilities, the next best solution is to outsource to a bookkeeping firm that can manage these tasks efficiently.

Tasks completed manually

Despite how computer-dependent most businesses today are, there are still some financial tasks typically completed manually. Usually, these activities are reserved for an experienced accountant or bookkeeper. The problem with manually completing tasks is the higher likelihood of committing errors. Having to correct mistakes isn’t only time-consuming, but also detrimental to the business if left unchecked. The benefit of outsourcing these activities is the peace of mind and confidence knowing that the company handling the tasks is experienced, capable, and highly competent.

Payroll operations

One of the commonly outsourced financial functions is payroll. Most businesses today prefer to outsource payroll-related tasks because of the complexities and nuances associated with these activities. A bookkeeping firm has the resources, such as the right software to use, which will make payroll management and implementation more efficient. Also, having a dedicated team working on all payroll-related issues will ensure that all concerns are directed and resolved by the same team.

Tax-related functions

Most companies dread tax season because of the amount of work it takes to prepare and file taxes. There’s always a possibility of missing out on write-offs if the taxes aren’t filed correctly. Instead of taking chances, it’s best to outsource tax functions to an experienced bookkeeping company. They’ll be able to include all activities qualified to receive incentives. Also, an expert bookkeeper has updated knowledge and expertise on regulations and laws that apply to business taxes.

Tax activities specific to each locality

Paying sales taxes can be confusing if local rates and national rates apply for each transaction. Nevertheless, even if only one sales tax applies, each payment should be precisely tracked and recorded. Any mistakes made in charging and paying for these taxes could result in penalties and fines for the company. The good thing is, … Read more

The Costs of Poor Business Website Design Choices

Professional web design is not cheap. Don’t expect high-quality sites to be obtainable for free or a rock bottom price. In the UK, the cost can be in the £400 to £900 range. Web designers at https://xist2.com/ offer competitive pricing, but they most certainly cannot provide integrated designs at zero cost.

It takes creativity, knowledge about the latest trends and competent technical skills to come up with great site designs. It’s understandable why designers don’t settle for prices that don’t match the effort and time they spend on a project. But, enough of the emphasis on spending for quality web development services. The discussion here is about the costs of making the wrong web design decisions.

High bounce rates

Bounce rate refers to the ratio of the number of site visitors who leave a site after viewing only one page and the total number of site visitors. Here’s an illustration: if seven out of 10 visitors decide to abandon a site after only seeing the homepage, the bounce rate is 70%. This is considerably higher than the preferable range of 26% to 40%.

High bounce rates mean an inability to attract customers. The reasons for such high bounce rates include but aren’t limited to bad aesthetics, poor navigation, non-intuitive layout and technical problems. It can be interpreted as lost sales due to the listed reasons; something businesses should address as soon as possible.

Unflattering first impressions

For most customers, web design is about the aesthetics and experience. You can’t blame customers for leaving if your online store’s design and UI is reminiscent of the pioneering iteration of HTML. First impressions may not always last, but they determine if a prospective customer becomes an actual buyer.

Avoid losing potential customers by making sure that your ecommerce site leaves a good impression that compels visitors to spend more time and, ultimately, click the ‘Buy’ button. Ensure that your website is in tune with the times, fast-loading, and free from glitches that can ruin the user experience.

Lost regular customers or patrons

Bad design does not only drive new customers away. It can also cause customers to abandon an online store that they frequent. Implementing a website design change, for example, can result in adverse reactions from regular customers.

If you update your online store’s layout, for example, you risk the possibility of alienating many customers who prefer the old interface and processes. They might find the change too radical, so they end up trying other sites. To avoid this, it is advisable to introduce changes gradually. You can also provide customers the option to revert to the old design if they don’t like the upgrades.

The bottom-line

Technically, lost customers are not … Read more

Tips for investing in Gold Bullion

It is really hard to believe that there are still individuals who do not invest in anything. Of course, some people might just be saving money. But you should have your money working for you. Just count how much money you could earn instead of losing it because of inflation.

You know, the world situation is not always stable, especially now. So, maybe it is better to think about your future and your kds? Of course, you can get a business going. But it is crucial to realize that not all the people are born businessmen and you take huge risks making your own product. What if you want to develop your business slowly, hence hindering your financial success?

You have an opportunity to invest in bank deposits, real estate (both residential and commercial), company stocks, numerous hedge funds, and so on. But one of the most classy and reliable methods is precious metals investing. Gold always goes up in value. And it does not lose ground. According to Wikipedia, “compared to other noble metals used for investment, gold has the most effective safe haven and hedging properties across a number of countries.”

 

What you need to know for investment in precious metals

Speaking about gold, why is it so valuable all over the world? It is so for a reason that there are a small number of gold mining spots on our planet. Moreover, gold mining is a laborious and long-lasting process. Gold as metal can boast of unique physico-chemical parameters like anti-corrosion, high plasticity, and excellent electrical conductivity. As an investment product, gold is known for:

  • High liquidity. Not depending on the word situation or any crisis, gold can be sold. It can become more expensive or cheaper, but in any case, it will never be depreciated.
  • Stability. The gold value rises slowly but steadily.
  • Recognition. At all times gold was a universal medium of exchange.

Purchasing gold you can save your money from inflation, devaluation, and loss of purchasing power. There are also different methods of gold investment. Your gold may be invested in coins, bullions, exchange trading, and depersonalized metal accounts. But buying gold bullions seems to be one of the easiest and profitable options.

If you are determined to make the right choice and invest in gold bullions, we highly recommend you to refer to professionals. One of them is Auctus Metals which will help you from the beginning of your way to gaining a real income.

However, if you are still not ready for purchasing gold, you have an alternative. And it is Silver bullions investment. What are the pros of silver investment?

  • A low value;
  • The metal deficit which
Read more

3 Ways To Improve Your Financial Health

“Personal finance” is a term which refers to the way you manage your money and how you plan for the future. All of your current financial decisions and activities have an impact on your financial health, both now and in years to come. 

Often, we are guided by certain phrases or “rules” which have been passed through the generations, such as “don’t buy a house which costs more than 3 years salary” or “you should save 10% of your monthly income for your retirement”. Whilst many of these wisened quotes stand the test of time and truly are helpful, it is important that we take a closer look at what we should be doing in general when it comes to improving our financial health and spending habits. 

Work out your net worth and personal budget

Money comes in, and then money goes out. For many, this is pretty much as far as their understanding of money and personal finance goes. Rather than ignoring your finances and chancing whether you have the money needed for your planned purchases, a bit of budgeting can help you to reevaluate your current financial health and determine how you can reach both your short and long term financial goals.

As a starting point, it is vital for you to calculate your net worth, which is the difference between what you own and owe. To do this, you need to calculate your net worth by taking note of your assets, which you own, and your liabilities, which you owe. 

If you have property, or own business properties, then you should list these and you may want to discuss this with a chartered surveyors, Manchester based if you believe there may be a change in the property valuation. By tracking your net worth over time, this allows you to evaluate your successes and identify potential areas which require improvement. 

Recognise inflation

Most individuals will spend more money if there is more money to spend. When people advance in their careers and go on to earn higher salaries there is often a correlating increase in terms of spending, which is something known as lifestyle inflation

Whilst you might be able to still pay your bills, lifestyle inflation can be extremely damaging in the long run as it limits the ability to build wealth. It isn’t uncommon for people to feel the need to match the lifestyles of their peers and friends. It’s easy to overlook the fact that actually, this way of spending leads to a lot of debt as people battle to keep up.

If you own business properties, then you might want to review the rent you currently charge. Due to inflation, you may find … Read more

Advantages of Finding Funds through Receivables and Factoring Funding

Slow cash flow movements are often a problem that prevents your business from developing more successfully. One of them concerns the problem of accounts receivable (granting loans to other people or companies). The receivable collection process is quite long causing delays in the smooth running of the company’s balance sheet.

If it continues, this can cause serious problems for your business. It is not possible, right, you run a variety of operational activities without having an adequate availability of cash. Therefore, it is important to deal with it well from the beginning to avoid the impact or risk that will arise.

In this problem, entrepreneurs will usually take away to finance receivables or by using factoring. This method is considered as an alternative to short-term or long-term financing according to a mutual agreement or quick solutions to get funds that can make cash flow stable again.

Before deciding to choose one of these solutions, you need to understand the difference between receivable financing and factoring financing. If you are interested in getting more complete information or want to consult more clearly you can visit: factoring companies.

Receivable Financing

Receivable financing or known as invoice financing/invoice discounting is an act of borrowing several funds against several company receivables that are running in a company.

Broadly speaking, factoring-brokers will lend you the funds as borrowers as long as the receivables are still running and have not been billed. Then, when the consumer has paid your loan, you must return the funds to the investor. Of course the loan repayment and all the interest following the agreement that was agreed upon from the beginning.

If you have urgently needed funds to run the company’s operations, and are confident of being able to collect receivables from those who pay you in quick time, then this credit financing solution is suitable for you to choose. But keep in mind, you should still consider the risks that will arise if the collection of receivables does not go according to your estimates.

Benefits of Receivables Financing

1. Receivables financing can expedite cash flow in a short time.

2. Can overcome a variety of urgent financial problems for your business, especially if you can no longer find other sources of loans in a fast period.

3. Company activities can continue to run well and normally, until the time the receivables can be disbursed.

Factoring

Factoring is an act of financing by purchasing company receivables. Understanding factoring is financing activities in the form of purchases or transfers, as well as the management of receivables or short-term bills of a company from domestic and foreign trade transactions.

Broadly speaking, the understanding is, the owner of the receivables will sell … Read more