Bachelor of Business
This covers the role of SME’s and the larger companies, the multinational corporations, in the UK and their part in the overall production and distributive processes. This includes a review of the evolving nature of government supervision and regulation of the ‘competitive framework’ and the pricing processes. The aims and consequences of privatisation and the notions of ‘deregulation’ are evaluated as a major arm of ‘supply side’ economic philosophy.
- Consumer behaviour from a macro and interpretive approach, as a social and cultural phenomenon; the relationships between consumers, the marketplace and cultural meaning.
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