It includes information on how the business will specifically achieve its goals, including sales, marketing and product development. It may outline each individual goal for the business, including where funds will come from, how employees will contribute to the goals and how the business can profit. Preparing a business plan will take time, but it is well worth your investment in the long run. Not only will this document provide valuable information to outside investors and lenders, it will lay out the game plan from which to operate your firm.

  • Communicate how each person will contribute to the success of your startup.
  • Freedom, creativity, control, impact… all of these things are possible with a small business.
  • A well-executed business plan is crucial to the success of a business and it’s one of the first steps you should take.
  • A business plan template can be convenient, but it has its drawbacks — especially if you use a template that doesn’t fit the specific needs of your business.

Potential sources of financing.If you need seed money from a bank or friends and relatives, your business plan can help you make a great case. A good business plan delves into each of the above categories, but it should also accomplish other objectives. It provides concrete, factual evidence showing your idea for a business is in fact sound and reasonable and has every chance of success.

Design & Development Plan

Customer Analysis – The customer analysis sections include the persona of the customer, which includes his/her demographics, geographics, psychographics, needs, wants, desires, buying habits, etc. Find out how small business insurance from Nationwide can help you build and protect your business whether you are just starting up or already established. The Tool works best with Chrome, Edge, and Firefox browsers.


The text you draft should come across as well researched and authoritative. It also should answer questions before they even arise in the mind of the potential investor and ideally be written in a clear and comprehensible way. To find out more please download the latest Strategic and Business plans.

common business plan mistakes to avoid

It can also be an important tool for an established company that’s moving in a new direction. After you complete the 11 worksheets, you will have a working business plan for your startup to show your SCORE mentor. Not only are plans useful to externally communicate details about your business, they’re also useful as an internal reference. Plans will help keep your business on track and help align your strategic goals with actions that you make on a daily basis. Business plans are efficient ways to explain your business in a comprehensive and broad manner.

Strategic goals

Talk about what your company offers, whether that’s products, services, or a combination of the two. Explain what makes your offering unique, what your profit margins are, what kind of demand you’re seeing for it, etc. Describe your business’s legal structure and history in addition to what you do.